Nescafé Green Blend want to communicate its product benefits by creating an infographic series to provide helpful, easy-to-consume, and entertaining information about health-related topics, education, and product information.
This infographic also needs to be designed in a way that can be easily adapted into social media posters & Facebook ads.
We design the overall graphic style to be simple, cheerful, and pleasant. Readers are also more willing to read a set of information when they are separated into steps / numbered lists.
The consistently branded colour palette also helps to bring integrity to the whole layout and make it more pleasant, giving way for the more important element of the infographic to pop out: the information.
