Amore has been established since April 2014 as one of the pioneers in home made nut-based milk and nut butter products. Provides a healthy milk alternative to health-conscious customers by only using the best ingredients, no preservatives or added chemicals. The overall brand image of Amore is friendly and warm. To ensure brand awareness from the original logo, some elements are kept such as the iconic orange colour and the heart shape. Exploring the existing elements, the design uses patterns, to balance the simplicity and giving variation to the brand.