Wild Habit is a pizzeria in Bali that specializes in pizzas & craft beers. Established in 2019, they have since been on a mission to introduce and enrich the varieties of cuisines in Bali with authentic Neo-Neapolitan-styled pizza that is prepared with simple & fresh ingredients: a basic dough paired with local fresh produce and meats. Pizzas made in this style have a very thin crust at the base, with dough that puffs up around the sides and provides a very airy crust, providing a pleasant experience for all pizza aficionados in Bali who just want to taste good authentic pizza. 

To mirror Wild Habit’s passion for their craftmanship, we designed a custom typographic logo from scratch so that it’ll be uniquely theirs. The keyword we are aspiring to is “modern classic.” The logo, taking inspiration from their pizza style, is deceivingly simple at a glance yet packing all the devils in the details. It’s sleek and clean yet has a handcrafted touch, simple & bold to express the earnest desire to bring good pizza to Bali, and in its striking simplicity able to harmonize well with surrounding visual elements, just like how the pizzas made easily pairing with craft beers.