Auto Inti Radiva is a motorbike tyre distributor that targets younger segments of the market that treat their tyre more as a fashion than as a necessity. “Radiva” name itself comes from the initial name of the 3 founders.

We wanted the logo to instantly communicate what the brand does at first glance, hence we took inspiration from tyre markings to shape the logo forms & typography simultaneously, aiming the aesthetics to be profoundly elegant and yet sporty at the same time. The iconic nature of this logo means that it can be easily applied to numerous applications without losing its identity.