Branding, Editorial

Planta Luxury Resort

A branding project for Planta Luxury Boutique Resort from stationery to amenities. Planta located in Canggu, Bali with great views of the rice fields, features a large swimming pool and lush tropical garden. Planta’s architectural concept diminishes the barrier between the inside and outside world, one with nature could describe it at best. It tries to portray the beauty of nature and architecture. Providing a place for people and nature to connect. Architecturally it starts from a more traditional and ethnic approach (rumah panggung) that gradually moves to a modern blend of raw concretes and ends with a simple white and teak coloured combination, the bliss of simplicity. To display the past and the present and combine them in respect to nature and materials used.

Inspired by nature, the Planta logo was created from one of the iconic patterns from the pakis lutung of Indonesia. Hand-picked and simplified to create Planta logo, combined with the simple typography to create the solid branding that reflects simplicity and rawness. The branding did not stop at the logo only, from stationery to amenities all are branded to create a subtle but solid brand.