Branding, Editorial

Moenka Activewear

Moenkā is an activewear line based in Bali, Indonesia since 2015, offering a wide variety of fashion-forward yoga, running and training clothes.

Taken from the Māori language, Moenkā stands for “Blazing Dreams”. The logogram visualises this very concept using the moon to represent “dreams” and fire to represent “blazing”, while the logotype uses a San serif typeface for a modern and clean image.

Moenkā is fearless, simple, modern, and fun. The brand is modern through its simplicity of the clothes shapes but rich and playful with bright colours and patterns. In colour, style and form, Moenkā’s approach to yoga and clothing fashion is self-assured and big on unique individual style.