One of Paletas Wey’s strengths is a product that is 100% fresh & natural. Our idea for the main lines is to show this through the packaging design in a more visually striking & creative way… We design an experience so that it is as if the consumer is pulling their paletas right from the fruit itself.
The packaging design for the seasonal lines is inspired by the name “paleta” which means palette. This concept for seasonal aims to efficiently eliminate the need to produce different kinds of pack design every time they need to introduce a new seasonal flavour. With this concept, any seasonal paleta flavour that is put inside the pack will instantly be highlighted as the packaging’s highlighted product & flavour.
