Editorial, Illustration

JinJin Donburi Teppan

Jin Jin Donburi Teppan, is a home for modern Japanese comfort food focusing on Japanese rice bowl dish (Donburi) that comes in a wide variety of dishes in a more casual, simple and fun establishment.

The project is to create an illustration to be applied to their display menu, menu book and media in the restaurant. The idea is to create a realistic yet simple illustration to match the overall brand of JinJin as the overall design uses simple colours and lines. Combining the illustration and JinJin rice bowl to make it iconic and catch the customer’s eyes. As the illustration is simple, it can be applied to all media, not only to add an aesthetic point but also to raise brand awareness in the customer’s mind.